Monday, 29 November 2010
web and business card...
the middle page is the home screen, which i want to be quotes etc from papers with links to them... but the first on seen i want to be the companies mission statement so people see right from the start what its all about. you can then scroll through popular survey's, data and papers.
final logo...
why? well magenta is a very positive colour and no charity have really made it "their" colour.i have it translucent in the middle because as this charity works on they want to make the people's voices heard, or more opaque. and the dot? well i wanted something that could carry the logo that was simple and i feel that the colour and square after time could be come recognisable enough to let people know what it is.
Sunday, 28 November 2010
pics...
3 terrible things, war.... child soldiers and hunger, (often related to or a consequence of war)
http://homepages.wmich.edu/~acareywe/engl314scramble.html
countries at war
| Algeria | Insurgency | 1992 --> |
| Angola | Cabinda | 1975-2006? |
| Burma | Insurgency | 1950 --> |
| China | Senkaku Islands | 1968 --> |
| China | Spratly Islands | 1988 --> |
| China | Uighur | 1996 --> |
| Colombia | Insurgencies | 1970s--> |
| Congo (Zaire) | Congo War | 1998--> |
| Georgia | Civil War | 1991--> |
| India | Assam | 1985 --> |
| India | Kashmir | 1970s--> |
| India | Naxalite Uprising | 1967 --> |
| Israel | Palestine | 1967 --> |
| Ivory Coast | Civil War | 2002 --> |
| Korea | Korean War | 1953 --> |
| Kyrgyzstan | Civil Unrest | 2010 --> |
| Laos | Hmong Insurgency | 2000 --> |
| Mexico | Drug War | 2006 --> |
| Namibia | Caprivi Strip | 1966--> |
| Nepal | Maoists | 1996-2006 ? |
| Nigeria | Civil Disturbances | 1997 - |
| Pakistan | Baluchistan | 2004 - |
| Pakistan | Pashtun Jihad | 2001 - |
| Palestine | Civil War | 2007--> |
| Peru | Shining Path | 1970s--> |
| Philippines | Moro Uprising | 1970s--> |
| Russia | North Caucasus Insurgency | 1992 --> |
| Somalia | Civil War | 1991--> |
| Spain | Basque Uprising | 1970s--> |
| Thailand | Islamic Rebels | 2001 --> |
| Turkey | Kurdistan | 1984 --> |
| United States | Afghanistan | 1980 --> |
| United States | Djibouti | 2001 --> |
| United States | Iraq | 1990 --> |
| United States | Philippines | 1898 --> |
| Uzbekistan | Civil Disturbances | 2005 --> |
| Yemen | Sheik al-Houti | 2004 --> |
on previous post.
so i should really be thinking about how to get people to view the the website over and over again, rather than having a once in a lifetime look. so things like social networking could be used to keep people informed with links about new developments in the organisation etc...
Benchmark Study: Charity Homepages Get Top Marks For Design & Content But Miss Opportunity To Engage With Donors and Prospects
- Wednesday, 21 January 2009
Cancer Research UK and Save the Children top benchmark study
21st January 2009, London: The homepages of UK charity websites are following digital marketing best practice in relation to design and content, but are failing to capitalise on opportunities to build a loyal online visitor base, reveals a new benchmark study, Hitting the Heart (http://www.dotmailer.com/hittingtheheart ). The report, released today by dotMailer, finds that charities are failing to put their website at the centre of a wider digital marketing strategy and neglecting donor contact and up sell opportunities.
Leading digital marketing agency dotMailer evaluated the websites of 15 high ranking UK charities and scored each against 26 best practice criteria, awarding each a total score out of 100*.
Cancer Research UK leads the index with a score of 81% followed by Save the Children, Action for Blind People and British Heart Foundation with 80%, 79.5% and 79.5% respectively. Homepages generally scored good marks overall for design, layout and clarity of message with high average scores in particular for putting key messages above the fold (78%), fresh content (78%) and easy-to-use search (100%).
However, only one in three of the charities assessed managed to score over 70%, with Crime Concern languishing at the bottom of the table with just (47.5%).
Crucial areas such as collecting permission based email signups and contact data, trading donors up in the donation path and following donations up with relationship building emails, saw charities score surprisingly low in many cases. In the case of sending follow-up email campaigns to donors within 30 days of the transaction, not one single charity surveyed scored a point.
Dave Ivy, Creative Director, dotMailer said:
“In the current economic climate, charities risk losing revenue as donors tighten their belts. By using online channels more effectively it is possible to achieve outstanding ROI for significantly less budget than traditional fundraising channels and generate a more long-term and productive relationship with supporters. Our study identified several key areas in which charities should focus on making changes, such as providing up-to-date content that engages visitors, working harder to capture permission-based email signups, and using more intelligent web content and email follow-up to engage and upgrade prospects to donors and turn existing donors into repeat givers.”
The whitepaper based on this benchmark study contains best practice advice for all website owners and includes top tips and practical examples from dotMailer’s team of specialists. dotMailer has a long and successful track-record within the third sector, having worked with a numerous charities including the Fairtrade Foundation, CRUK and WaterAid. The full report and whitepaper is available fromhttp://www.dotmailer.com/hittingtheheart
Ends
Notes to Editors:
*
Action Aid 73.5%
Action for Blind People 79.5%
Action for Children 68%
Barnardos 77.5%
British Heart Foundation 79.5%
British Red Cross 66.5%
Cancer Research UK 81%
Crime Concern 47.5%
Leonard Cheshire Disability 65%
Oxfam 78.5%
RNID 76.5%
RNLI 75.5%
RSPB 70.5%
Save the Children 80%
Shelter 70.5%
About dotMailer
dotMailer is a UK-based, industry-leading provider of digital marketing solutions, backed up by a dedicated client services team to help customers get the most from their investment in email and digital marketing programmes. dotMailer offers a range of website design and development services including CMS, an e-commerce platform, SEO, prospect tracking and survey tools, along with a leading email marketing solution.
For media information, please contact:
Danny Whatmough / Kate Solomon
Wildfire PR
Tel: +44 20 8339 4420
Email: dotmailer@wildfirepr.co.uk
This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of Wildfire PR. For more information visithttp://www.dwpub.com/pressreleasewires
interesting article.
source : http://www.responsesource.com/releases/rel_display.php?relid=44837
top ten logos
according to http://www.logodesignworks.com/blog/top-10-charity-logos
pictures all from the website also... which states the order of rank.
www.unicef.orgthe website in my opinion looks a little bit cluttered... too much going on in the opening webpage. i personally would rather have the home page a little more straight forward and try to then make navigating the rest of the website as easy as possible. although the logo does look nice i reckon, suits the organisation well.
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